Frequency caps limit how many times a user sees your retargeting ads. They are a vital part of a successful retargeting campaign. Too many ads and you’re going to annoy your customers, not enough ads and your campaign will underperform.
Majority of websites that are looking to re-engage with their lost website visitors can use retargeting! If you’re a fitness studio, wedding planner, etc., retargeting is a great solution to keep your brand’s message “top of mind” when your customers are surfing the web.
The answer: Retargeting If you’ve visited a website (xyz.com) then started seeing ads for that website (xyz.com) on other websites as you surf the web (msn, yahoo, espn, etc.), that is called retargeting.