Frequency Caps 101
Frequency caps limit how many times a user sees your retargeting ads.
They are a vital part of a successful retargeting campaign. Too many ads and you’re going to annoy your customers, not enough ads and your campaign will underperform.
We’ve analyzed over 50,000,00+ retargeting impressions and have developed a proprietary algorithm that knows when to stop showing ads to a specific user.
We look at engagement (clicks & conversions) to determine how many ads to show to your users.
It’s really surprising when looking at the data.