Frequency Caps 101

Frequency caps limit how many times a user sees your retargeting ads.

They are a vital part of a successful retargeting campaign.  Too many ads and you’re going to annoy your customers, not enough ads and your campaign will underperform.

We’ve analyzed over 50,000,00+ retargeting impressions and have developed a proprietary algorithm that knows when to stop showing ads to a specific user.

We look at engagement (clicks & conversions) to determine how many ads to show to your users.

It’s really surprising when looking at the data.