How do frequency caps work in retargeting?

Frequency Caps 101

Frequency caps limit how many times a user sees your retargeting ads.

They are a vital part of a successful retargeting campaign.  Too many ads and you’re going to annoy your customers, not enough ads and your campaign will underperform.

We’ve analyzed over 50,000,00+ retargeting impressions and have developed a proprietary algorithm that knows when to stop showing ads to a specific user.

We look at engagement (clicks & conversions) to determine how many ads to show to your users.

It’s really surprising when looking at the data.

We noticed that after 40 ads per user over the lifetime of a campaign results in minimal engagement.

Our platform accounts for this in each of our campaigns to ensure you’re showing the right amount of ads to a user during the campaign.

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