How to Sell Retargeting/Remarketing

On average, 98% of website visitors leave without taking action.
Bring them back with retargeting!

Getting Started

Retargeting/Remarketing is a must-have strategy for small businesses.

Here’s how to approach & sell retargeting as a value-add to your clients.

Why Retargeting?

On average, only 2% of website visitors convert their first time they visit a website (make a purchase, submit a form, etc).

With retargeting, marketers are able to show targeted ads to the other 98% who did not convert to get them to return to your website and finish the conversion.

Our DollarAds.io ad network allows you to re-engage your customers across 2+ million websites like Yahoo, LinkedIn, MSN, Facebook & Instagram.  Be everywhere your customers are to bring them back to your website & finish their conversion.

How it Works

01. Customer visits your website then leaves
When a customer lands on your website, we begin tracking that customer’s page visits & behavior. Our tracking pixel (invisible code on your website) places a cookie in the customer’s browser to collect non-personal information about their behavior on your site.

02. Customer sees your ads on other websites
When the customer leaves your website, we’ll show them targeted ads across 98% of the internet as they browse the web. We’re connected to 500+ top ad networks which will serve your targeted ads on popular websites like Yahoo, LinkedIn, MSN and many more.

03. Customer returns to your website to convert
When a customer clicks on your ad, it will bring them to a landing page of your choice. You can segment your visitors based on their page visits to show them a relevant landing page. For example, bring them to a “products” landing page if they visited your “products” page.

Pricing

Pricing is based on how many website visitors your client’s site gets per month (on average).  If your client’s website gets 300 visitors per month then you would go with our $29/mo plan (our $29/mo plan is set up for <500 website visitors per month).  Conversely, if your client’s website gets 2,000 visitors per month you would go with our $149/mo plan.

How many ad impressions do I get with each plan?

  • $29/mo = Up to 5k Impressions / Month (Est.)
  • $79/mo = Up to 15k Impressions / Month (Est.)
  • $149/mo = Up to 30k Impressions / Month (Est.)
  • $299/mo = Up to 60k Impressions / Month (Est.)

What should I charge my clients?

This is up to you on what your markup should be but typically we see our agencies using two options.

1. Charging their client 2x the pricing plan (If you choose the $79/mo plan, you would charge your client $158/mo).

2. Including it in their monthly retainer with no markup.

For any help on selling retargeting to your clients, email help@dollarads.io and we’d be happy to help!

Retargeting 101

if you cannot find the answer below, please email help@dollarads.io

On average, only 2% of website visitors convert their first time they visit a website (make a purchase, submit a form, etc). With retargeting, marketers are able to show targeted ads to the other 98% who did not convert to get them to return to your website and finish the conversion.

If you’ve spent time & money getting people to your website (Google, Yelp, print, etc.), utilize retargeting to bring those potential customers back to your website & finish their conversion.

Re-engage your customers across 2+ million websites like Yahoo, LinkedIn, MSN, Facebook & Instagram.  Be everywhere your customers are to bring them back to your website & finish their conversion.

The average click-through rate (CTR) for typical display ads is .06%.  With retargeting, we see click-through rates as high as 1.5%, a 25X increase in engagement from your ads.

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