When a customer lands on your website, we begin tracking that customer’s page visits & behavior. Our tracking pixel (invisible code on your website) places a cookie in the customer’s browser to collect non-personal information about their behavior on your site.
How Retargeting Works
On average, 98% of website visitors leave without taking action.
Bring them back with retargeting!
STEP ONE
01. Customer visits your website then leaves
STEP TWO
02. Customer sees your ads on other websites
When the customer leaves your website, we’ll show them targeted ads across 98% of the internet as they browse the web. We’re connected to 500+ top ad networks which will serve your targeted ads on popular websites like Yahoo, LinkedIn, MSN and many more.
STEP THREE
03. Customer returns to your website to convert
When a customer clicks on your ad, it will bring them to a landing page of your choice. You can segment your visitors based on their page visits to show them a relevant landing page. For example, bring them to a “products” landing page if they visited your “products” page.
Our industry-leading optimization engines save you time & money
Say goodbye to A/B testing & say hello to real-time optimization
Engagement Engine
Monitors on-site behavior to serve targeted ads to high-intent users
Frequency Engine
Knows how many ads to show your users before they stop engaging
Recency Engine
Models intent over time based on when the user first visited your website
AI-Powered Bidder
Adjusts bids in real-time based on data from our optimization engines
Be everywhere your customers are
Access to 2+ million websites
Reach your customers at the right place & the right time to bring them back to your website & finish their conversion.
MSN
CNN
Yahoo
ESPN
Retargeting 101
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On average, only 2% of website visitors convert their first time they visit a website (make a purchase, submit a form, etc). With retargeting, marketers are able to show targeted ads to the other 98% who did not convert to get them to return to your website and finish the conversion.
If you’ve spent time & money getting people to your website (Google, Yelp, print, etc.), utilize retargeting to bring those potential customers back to your website & finish their conversion.
Re-engage your customers across 2+ million websites like Yahoo, LinkedIn, MSN, Facebook & Instagram. Be everywhere your customers are to bring them back to your website & finish their conversion.
The average click-through rate (CTR) for typical display ads is .06%. With retargeting, we see click-through rates averaging 200%+ from typical display ads.